Built software with customers at Appfarm.
Spent three years turning messy real-world problems into software across construction, legal, logistics and energy. Most recently led Appfarm’s first UK implementation.
Hi, I’m Isabel.
I love technology and startups, and tinkering with the bigger questions of where it’s all heading.
Things I’ve done
Exploring on the side.
Building side projects, joining hackathons, and talking to users, mostly around AI. Some of them:
Quit my job to start a startup.
Spent a summer talking to users, testing ideas and building AI prototypes with a co-founder. Eventually realized I didn’t want to start something for the sake of starting. I wanted to find the right problem first, so I stepped away.
Currently:
Traveling, talking to lots of people, building a notepad for human memory, and writing.
🏔 Happiest somewhere between a city full of ambitious people and a mountain.
