Hi, I’m Isabel.

I love technology and startups, and tinkering with the bigger questions of where it’s all heading.

Things I’ve done

Built software with customers at Appfarm.

Spent three years turning messy real-world problems into software across construction, legal, logistics and energy. Most recently led Appfarm’s first UK implementation.

Explored a lot on the side.

Building side projects, joining hackathons, and talking to users, mostly around AI. Some of them:

Quit my job to start a startup.

Spent a summer talking to users, testing ideas and building AI prototypes with a co-founder. Eventually realized I didn’t want to start something for the sake of starting. I wanted to find the right problem first, so I stepped away.

Currently:

Traveling, talking to lots of people, testing things I think I want to do, and writing.

🏔 Happiest somewhere between a city full of ambitious people and a mountain.